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Dave Martin
Job title
Founder and Consultant, BankMechanics
Company/organization
BankMechanics
Bank Think
About

Dave Martin is a consultant specializing in retail banking strategies, including in-store branches. He is the founder of the retail bank performance company BankMechanics.

Areas of expertise
Employee engagementConsumer bankingCustomer experience
Connect with Dave in real-time
  • About Dave
  • twitter bankmechanics
CONTRIBUTED STORIES
  • BankThink 'Everyone's Doing It' Is a Weak Retail Banking Strategy

    I recently caught up with friends, colleagues, and customers at a large banking conference.

    November 1
    Dave Martin
    Dave Martin
  • BankThink Don't Let Bank-Bashers Hurt Your Team's Morale

    All of the bank-bashing I've witnessed in recent months has me reflecting on one of my favorite Buffett lines. I'm talking about Jimmy, not Warren.

    October 4
    Dave Martin
    Dave Martin
  • BankThink Train Everyone in Sales — From the Top Down

    One of my mantras over the past few years has been that as our industry becomes more technology-driven and our products and services more commoditized, our people become more important, not less.

    August 30
    Dave Martin
    Dave Martin
  • BankThink Bring the Brick and Mortar to Life

    There are few topics as easy to get into a friendly, if a bit heated, debate these days as "the future of branches" in banking. Many folks quickly compare branches to buggy whip factories and traditional bankers to Luddites. Others jump in and cite research or survey results that say customers still prefer to open accounts in branches, and that, by the way, branches are still profitable.

    August 2
    Dave Martin
    Dave Martin
  • BankThink One Big Lesson for Banks from the Four Seasons

    The "luxury" experience at a Four Seasons hotel stay was not produced by facilities. It was produced by human interaction.

    July 5
    Dave Martin
    Dave Martin
  • Community banking
    Good Loan Officers Listen to Plumbers

    I've found that one of the great things about being in the banking industry is that it gives us both opportunity and reason to learn about how various businesses operate.

    By Dave Martin
    Founder and Consultant, BankMechanics
    June 1
  • Community banking
    Boot Camp: Hand-to-Hand Marketing

    The customer who would usually avoid taking a marketing piece will readily accept recipes and coloring pages for children — "sponsored" by the bank on the back of the flier.

    By Dave Martin
    Founder and Consultant, BankMechanics
    May 4
  • Community banking
    If He Hollers 'Bad Fit,' Let Him Go

    My friend pointed out that in normal job markets, there was a tendency for bad hires, or people no longer happy in their jobs, to leave the company on their own. Now, his problems are twofold.

    By Dave Martin
    Founder and Consultant, BankMechanics
    March 2
  • Community banking
    Train or Get Train Wrecks

    Properly training front-line employees before deploying them requires planning. It's far less expensive in the long run than making your customers pay for that training with their patience.

    By Dave Martin
    Founder and Consultant, BankMechanics
    February 2
  • Community banking
    Column: Sometimes the Best Pitch Is No Pitch

    There is a sales group that is more hard core than car salesmen. I'm talking about Girl Scouts. In the eyes of the recipients of their sales pitches, you're a pushy salesperson.

    By Dave Martin
    Founder and Consultant, BankMechanics
    November 3
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23RD ANNUAL THE MOST POWERFUL WOMEN IN BANKING

Meet The Most Powerful Women in Banking 2025, our annual ranking of the executives at the pinnacle of the industry.

ABM1025_Cover.jpg

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© 2026 Arizent. All rights reserved.