Demitry Estrin

While the primary focus for most credit card providers in March was on emphasizing fee forgiveness and payment deferral support, moving forward issuers need to focus on a mix of strategies to retain their cardholders' share of spend, says The Futurist Group's Demitry Estrin.

Targeted marketing efforts must go beyond explaining the functionality and instead educate consumers about all benefits that contactless can offer. Responsible communication should prioritize those who are at the highest risk for infection, says The Futurist Group's Demitry Estrin.

Even as mobile wallets continue to struggle with consumer adoption, yet another iteration of payments technology is rapidly coming over the horizon: the Connected Car.

In the age of big data and social connectivity, it is essential, and now urgent, for card marketers to find a way to become more consumer-centric in their marketing efforts.