Elina Mattila
Executive DirectorElina Mattila is executive director at Mobey Forum.
Elina Mattila is executive director at Mobey Forum.
The move online has given consumers more comfort with automated channels, writes Mobey Forum's Elina Mattila.
Regulation is effectively priming the virtual currencies ecosystem for banks to engage by increasing transparency, reducing some of the associated risk, and lowering the barriers to entry. All of this will make it easier for banks to establish a role and to design new payment products, writes Elina Mattila, executive director at Mobey Forum.
Subscribing to simplification at the expense of nuance is hugely counter-productive, and will alienate both existing and potential customers, writes Elina Mattila, executive director at Mobey Forum.
The rapid development of the Indian mobile wallet market demonstrates the importance of reactivity and adaptability. Huge opportunities await those who can successfully navigate the transformative impact of regulation, emerging technologies and shifting consumer expectations, writes Elina Mattila, executive director of the Mobey Forum.
Rather than searching for a "silver bullet" and relying on a single line of defense, FIs and merchants should adopt a layered model combining different approaches and technologies, writes Elina Mattila, executive director at Mobey Forum.