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This oldest consumers in this next group are approaching their mid-20s, so financial institutions must tweak their marketing if they hope to reach them in an meaningful way.December 22
Marketing managerFindCreditUnions.com -
There is a difference among various demographics on what offends them most. That means credit unions must understand their member base and what drives their engagement and retention.November 25
CEOYork Public Relations
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The digital bank is on a larger mission to attract younger customers. It's inserting itself into the popular video game in the hope that game players will learn about its products and have fun at the same time.October 30
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The industry can gain lifelong members in this demographic by validating their financial concerns as the economy struggles and offering guidance without judgment.October 9
Marketing managerFindCreditUnions.com
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Texas Trust Credit Union boosted loan volumes with a marketing tool inspired by “Game of Thrones,” but gamification strategies can be risky in light of data privacy concerns.September 4
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An industry coalition wants to ensure borrowers who took out certain types of loans to fund their education aren’t locked out of access to historically low mortgage rates.August 5
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A new study shows 60% of adult children whose mother or father are credit union members do not belong to the same institution as their parents.June 16
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Employees want to work for organizations that focus on a number of areas, such as diversity, flexibility and professional development. Credit unions that don't prioritize this beware.May 11
Senior vice president of client serviceBeehive Strategic Communication
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The S&P CoreLogic Case-Shiller home price index hasn't yet reflected the impact of the coronavirus, but an independent market maker has some thoughts on how it might.April 30
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Nearly 70% of U.S. adults between the ages of 26 and 40 said their earnings had been negatively affected by the outbreak, about 10 percentage points higher than other age groups.April 30
