Isaac Corp.

CCM looks at how card issuers can effectively use invitation-to-apply marketing campaigns to acquire new customers without exposing their portfolios to unwanted risk.

Identity theft is on the rise and poses a serious threat to financial institutions and their customers. A recent Gartner research note indicates that "During the past year, 3.4% of U.S. consumers-7 million adults-were victimized by identity theft." Identity theft can be a horrendous experience for a consumer, the tangled mess of which sometimes takes years to unravel. Financial institutions, telecommunications and insurance companies also lose