Kate Fitzgerald is an Arizona-based senior editor for American Banker and longtime payments reporter. Fitzgerald began her journalism career at the San Diego Tribune, and has worked as a reporter and editor at several other publications, including Advertising Age and the Arizona Republic. She is a graduate of Lewis & Clark College and holds a master’s degree from Northwestern University’s Medill School of Journalism.
- PSO content
No one loves the U.S. Postal Service more than credit card issuers, who are likely to mail a record 5.4 billion solicitations in 2004. CCM looks at what's behind the numbers as well as what's in the envelope.
December 1 - PSO content
Internet advertising spending is expected to reach $9 billion by year-end, and credit card marketers are helping to fuel that trend by boosting interactive budgets and making bolder moves online.
October 1 - PSO content
Frequent-shopper cards are as common in supermarkets as ketchup, but they've done little to enhance customer loyalty. Now grocers are looking for spicier marketing ingredients.
March 1 - PSO content
Credit card marketing budgets are thawing out after two rather chilly years. But consumers increasingly are throwing out card mail, and telemarketing now has a ball and chain. So where will the money go?
January 2 - PSO content
With the coming of the Starbucks credit card, marketers say the restaurant sector could be the next big opportunity for cobranded cards. But will issuers garner only low-calorie profits?
November 1 - PSO content
Wireless terminals may be the best-known form of mobile point-of-sale technology, but contactless cards, which represent the cardholder side of wireless applications, are registering in a big way on card-industry executives' radar.
November 1 - PSO content
Credit card issuers fell out of favor on many college campuses because of worries about growing student debt. But now issuers are ingratiating themselves with administrators and getting readmitted-and even helping to develop classes.
June 1