Loyalty Solutions

For ages, companies have focused on diversifying their businesses. In financial services, many banks have supplemented their traditional roots of retail banking or monoline credit. Capital One's Founder, Chairman and CEO, Richard Fairbank, recently stated, "The consumer finance companies that thrive going forward will be those that combine diversified, national-scale consumer lending with local-scale deposit franchises." Citigroup also subscribes to this philosophy by offering diversified consumer products, including banking services, credit cards, loans and insurance.