Mark Masterson

Managing director of FSI

Mark Masterson is a managing director of FSI at Adobe.

Data management

Putting data first can solve the omnichannel puzzle

Collecting the right data and understanding the nuances to which channels customers are using and why, can go a long way in delivering experiences that customer loyalty is built on, says Adobe's Mark Masterson.

By Mark Masterson

July 8
Coronavirus

Customer preferences are shifting rapidly, and data needs to keep up

When looking back at the pandemic, customers will only remember which companies went above and beyond for them, says Adobe's Mark Masterson.

By Mark Masterson

June 25