Nufar Segal

Breaking into the POS credit market is nearly impossible for payment companies without cooperation, says Jifiti's Nufar Segal.

Millennials especially have shunned credit cards in favor of buying even low-ticket items using a system of installment loans, often incurring little to no interest, says Jifiti's Nufar Segal.

Younger consumers still like to go to the mall. Keeping them there requires a mix of easy payments, financing and shopping in multiple channels, says Nufar Segal, general manager of consumer financing for at Jifiti.

While banks are oftentimes simply too big to react to this consumer change quickly, more agile fintechs have been much faster to prioritize mobile-first POS financing, argues Nufar Segal, general manager of consumer financing at Jifiti.

Fintechs and banks are both pursing the market, which much adjust to handle the larger volume, according to Nufar Segal Bareket, a general manager at Jifiti.