Rob Garver is a journalist who has been covering the intersection of public policy and the private sector for more than 20 years. He has extensive experience reporting on the federal oversight of financial services firms and its impact on both the industry and its customers.
Bank reputations are backsliding as consumers look for evidence of good corporate citizenship. But new data shows that a highly visible and vocal CEO — who talks about more than just the earnings report — can provide a major boost.
With the U.S. military in mind, the Texas banking product provider's CEO, Gabe Krajicek, created a corporate culture where employees name themselves after the legendary warriors and operate under a mission to "win the war."