Sarah Johnson is a successful growth advisor to professional service firms. Sarah works with entrepreneurial spirited professionals in accounting, law, consulting, financial services and other service based companies to help them evolve.Sarah primarily works with firms that are looking to embrace or integrate digital media into their marketing mix, or elevate their current marketing efforts. Her unique background in marketing and knowledge of digital media allow her to deliver insightful, practical advice that guide organizations down the right path for achieving the growth they desire. Sarah’s ability to understand where an organization is starting, matched with her disciplined approach to best practices drive results for firms.Prior to starting Inovautus Consulting, Sarah was the Director of Marketing for a Chicago based accounting firm and the Director of Consulting Services at PDI Global.Thought Leadership: Sarah was named by Accounting Today Magazine as “one of the Top 100 Most Influential People in Accounting”. She regularly speaks for professional service associations, at conferences, and at board meetings. She is also a regular contributor for Accounting Tomorrow and CCH and has authored or contributed to articles appearing in Accounting Today, CPA Society publications, the National Law Review, and Practical Accountant.Professional Associations: Sarah is a member of the Association for Accounting Marketing, (AAM) and the CPA Consultants Alliance (CPACA). She is currently on the board as a member-at-large for AAM and the marketing committee chair and board member for the CPACA.
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Independent and authoritative analysis and perspective for the banking industry