Steve Villegas

Local payment methods can win big at e-gaming

Card payments can't always cut it in different countries, says PPRO's Steve Villegas.

For the 2020 holidays, retailers that enable payment flexibility by catering to global shoppers will prepare themselves for lasting success, ensuring they are on the right side of this industry transformation.

Many consumers around the world rely on cash-based payments, even when shopping online, says PPRO's Steve Villegas.

A mix of online, offline and point of sale credit is necessary to manage new retail models, says PPRO's Steve Villegas.

The retailers seeing exponential growth are the ones who have tailored and localized their payments offering to a global audience, says PPRO's Steve Villegas.

China has a huge market and entrenched payment firms, but a record of digital adoption that makes it a prime market, says PPRO's Steve Villegas.

Cash and digital payments don’t have to be mutually exclusive; this is not a zero-sum game as the two payment options can exist together, says PPRO's Steve Villegas.

Offering the preferred payment method is essential to converting customers in LATAM. But the diversity of each country’s market makes this easier said than done, says PPRO's Steve Villegas.

Diverse local economies and a demand for mobile are boosting digital commerce, says PPRO's Steve Villegas.