Steve Villegas

As e-commerce becomes international, American merchants should embrace alternative payment methods in other countries, says PPRO U.S.'s Steve Villegas.

Alibaba’s Singles Day has created a proven template for a successful shopping holiday, and it’s now up to U.S. online giants like Amazon to apply a similar strategy, says PPRO's Steve Villegas.

Payment preferences significantly vary from region to region, making the need to cater to local payment methods crucial, according to Steve Villegas, vice president of partner management at PPRO.

Local payment methods cater to the technology and user-experience needs of specific regions, says Steve Villegas, vice president of partner management at PPRO.

U.S. companies have a leg up on international competition. Yet, many retailers are opting to focus on domestic customer bases, claims Steve Villegas, vice president of partner management at PPRO.

The payment landscape is highly regional, based on historic, economic, technical and political factors. Top payment methods in Europe, or even Southeast Asia, are generally unheard of in many other parts of the world, according to Steve Villegas, vice president of partner management for PPRO.

Students and their families are often not aware of how complicated the cross-border tuition process can be until they’re in the process, writes Steve Villegas, vice president of partner management for PPRO's U.S. headquarters.