W.B. King

AFCU was so sure its newest branch would be a strategic advantage over its competitors that it turned the development of it into a covert operation. Now, it’s ready for its close-up.

While Generation Y is usually defined as one large demographic with similar financial needs, these 75-plus million Americans are not a one-size-fits-all group. Here's why and what credit unions can to better understand — and attract — more millennial members.

While iris and fingerprint biometric security technologies have proven to be effective, Gesa Credit Union is quite literally asking members for a hand to help improve security even more with its palm-vein biometric reader pilot program.

Taking a page from the age-old adage of "if you can't beat 'em, join 'em," credit unions are ramping up efforts to partner with fintech companies.

Delving into all the data generated by monthly ATM transactions has helped the credit union shrink the time it takes to respond to member queries, earning BECU a 2016 Model Bank award.

In an effort to attract college-age members for possible future employment, East Lansing, Mich.-based MSU Federal Credit Union welcomed 24 interns to its inaugural Financial Innovation and Education Center.

To attract this technology-savvy generation, CUs must understand their motivations and their needs—and have the online, mobile and social media tools that they’ve come to depend on.

Instead of shuttering poor-performing locations, this Idaho CU is plumbing the demographics of who uses each of its branches to customize each one to the target audience in that particular area.

Increasing concerns about data breaches were among the reasons executives at Sebasticook Valley Federal Credit Union decided to undertake a core conversion along with a network update.

Social Security Numbers may as well be the keys to the kingdom where cybercriminals are concerned, making any business that collects that data—including credit unions—a prime target for hackers.

The Rye, N.Y.-based credit union has managed to reduce its mobile banking abandonment rate by some 45%.

When your members spend their days coding at Intel or developing the next big mobile app at tech startup, you can’t afford to take a wait-and-see approach to technology.

Most breaches tie back to a single error by an employee, making training a key investment in securing information.

Sitting this one out could allow banks to establish the rules on how the distributed ledger is used and regulated, experts warn.

In addition to finding potential future executives, Tinker FCU’s internship program is also giving the CU the chance to reach more of its members and potential members on the Metro Tech campus.

Turns out young adults aren’t the only ones who want mobile access to their banking 24/7, but the good news is all that stuff you’re doing for millennials is probably making other members happy, too.

It's not enough to create a big data warehouse. The whole point is to tease out the intelligence all that information offers and use it to create better products and services to grow your credit union.

Credit unions that use the right tools when analyzing data are cutting down on fraud, attracting millennials and developing creative marketing campaigns, among other things.

Though a core vendor search and conversion can be time consuming – as well as overwhelming – there are strategies to help make the process less cumbersome and stressful. Three institutions share their stories.

White-label application from Larky alerts members about discounts when they drive or walk past participating retailers.