W.B. King

AFCU was so sure its newest branch would be a strategic advantage over its competitors that it turned the development of it into a covert operation. Now, it’s ready for its close-up.

While Generation Y is usually defined as one large demographic with similar financial needs, these 75-plus million Americans are not a one-size-fits-all group. Here's why and what credit unions can to better understand — and attract — more millennial members.

While iris and fingerprint biometric security technologies have proven to be effective, Gesa Credit Union is quite literally asking members for a hand to help improve security even more with its palm-vein biometric reader pilot program.

Taking a page from the age-old adage of "if you can't beat 'em, join 'em," credit unions are ramping up efforts to partner with fintech companies.

Delving into all the data generated by monthly ATM transactions has helped the credit union shrink the time it takes to respond to member queries, earning BECU a 2016 Model Bank award.

In an effort to attract college-age members for possible future employment, East Lansing, Mich.-based MSU Federal Credit Union welcomed 24 interns to its inaugural Financial Innovation and Education Center.

To attract this technology-savvy generation, CUs must understand their motivations and their needs—and have the online, mobile and social media tools that they’ve come to depend on.

Instead of shuttering poor-performing locations, this Idaho CU is plumbing the demographics of who uses each of its branches to customize each one to the target audience in that particular area.

Increasing concerns about data breaches were among the reasons executives at Sebasticook Valley Federal Credit Union decided to undertake a core conversion along with a network update.

Social Security Numbers may as well be the keys to the kingdom where cybercriminals are concerned, making any business that collects that data—including credit unions—a prime target for hackers.