Zack Martin

Financial institutions are attempting to link rewards programs across their product offerings, but it's easier said than done.

The do-not-call storm has passed, leaving a humbled telemarketing industry behind. But optimists say a 'quiet revolution' has begun that could create new opportunities for third-party telemarketers serving the card industry.

Once upon a time you could toss a quarter on the counter of the local diner and walk out with a cup of coffee.

Paper is out, plastic is in. This is the message those involved with the stored-value card market want consumers to believe. The use of gift cards has already exploded, blowing away traditional paper gift certificates, and experts

MasterCard's internship program provides some memorable moments and real-world business experience for a handful of college students, but is it worth the effort?