BankThink

FEBRUARY

The Credit Union Journal has a very special announcement. Thanks to the support of the CO-OP Network, as part of our Business Development & SEG Conference April 12-13 in Boston, the Journal has arranged for a tour and dinner at America's Credit Union Museum in Manchester, N.H.

ARLINGTON, Va. - Just days before TJX, parent company of discount retailers TJMaxx and Marshalls, reported a massive data breach (see related story this issue), NAFCU released data showing data security breaches continue to be a growing problem for credit unions and their members.

Credit unions around the country realize that one of the most efficient and effective ways to grow their loan portfolio and potentially their membership is to build a successful indirect lending program. Although such programs offer tremendous promise to budding CUs, getting to the pot of gold at the end of the rainbow can be harder than it looks.

There's been a lot of change in the credit union industry over the past few years. Mergers, changes in charters, and the continued emergence of electronic banking options are all changing the way credit unions market, and to whom they're marketing to. But for a lot of credit unions their name and logo hold them back-the same way wearing a battered ten-year-old suit and shoes would hold you back at a big job interview.

Credit Union Journal has a very special announcement. Thanks to the support of the CO-OP Network, as part of our Business Development & SEG Conference April 12-13 in Boston, the Journal has arranged for a tour and dinner at America's Credit Union Museum in Manchester, N.H.

New Design More 'User-Friendly'

A good website should make a difference to your credit union. It should drive revenues, strengthen relationships, save costs, and increase member satisfaction. Here are key issues to consider when selecting a vendor to redo your site: people, processes, technology, design, support, and pricing.

Grow or die.

According to Fred Reichheld's recent book, "The Ultimate Question," there is one very powerful question that gets to the heart of both loyalty and growth for any organization.