As artificial intelligence makes analytics better, the question of who gets to benefit from the intel will come up more. Fintech startup wallet.ai believes customers should be told of propensities that might be hurting them.
Whilst businesses of all kinds are utilizing data analytics, many are still only using it to make simple changes that lead to a set of rigid processes. Whereas the more customer-focused organizations are realizing that to deliver exceptional experiences, they need to be able to react to customer data in real-time and predict what might happen next. And that means going beyond simple analytics.