08 Planning: How Women Are Using Debit Cards

PURCHASE, N.Y. - A growing number of women use debit cards to manage personal and family finances, according to the results of the "Women in the Financial Marketplace" analysis, part of the Yankelovich MONITOR 2006/07 study.

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The study, commissioned by Master-Card Worldwide, found debit card usage by women has more than doubled since 2003, growing from 20% to 43%.

The research revealed 77% of women surveyed younger than 55-years old have primary or shared fiscal decision-making responsibilities.

Further, 85% of women indicated they are increasingly using their debit card to help manage personal finances.

A study of 1,000 women 24 to 45 years old found 60% of women pamper themselves only once every three months or less. The study also found 34% do not put money aside while 53% allocate less than $25 per month to treat themselves.

For more information on the study, go to www.mastercard.com. (c) 2007 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com


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