Eleven area credit unions have developed a cooperative advertising and education campaign to explain the credit union difference to consumers. The initiative, called the Credit Union Difference, will soon launch a multi-media campaign to market credit union services, which will include television commercials, billboards and a new website, at credituniondifference.org. The participants are: 1st University CU, Educators CU, GENCO FCU, First Central CU, Texas Farm Bureau FCU, Heart O' Texas FCU, Rocket FCU, Members Choice of Central Texas FCU, McLennan County Employees FCU, Waco Postal CU and Waco FCU.
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