NEW YORK – Actors FCU, which holds the franchise rights to ATMs inside New York City McDonald’s has signed with Select-A-Branch to allow unlimited financial institutions to market their services over the same surcharge-free ATMs.
The company is installing its ATMs from Virginia to Connecticut, including more than 70 at New York City McDonald’s. The machines deliver multiple ads that can be updated across the ATM network. Participating financial institutions are provided a variety of marketing materials, a co-branded web site and integration into their standard ATM locaters.
Financial institutions can also directly reach cardholders by using on-screen advertising or a continuous video channel located in the topper panel above the ATM. Select-A-Branch in located in King of Prussia, Pa.
