ACUMA Attendees Told to FindNiche

LAS VEGAS - (10/13/05) -- The secret to success in themortgage lending market can be as simple as being different fromthe competition, according to Brian Farley, president ofMiddletown, R.I.-based Pride Mortgage. Farley spoke Tuesday at theAmerican Credit Union Mortgage Association (ACUMA) conference here."Look for opportunities everywhere," he said. "Remember, BabyBoomers are going to turn 60 next year. They will want secondhomes, so market second homes to your members. Or, reversemortgages for older members. Reverse mortgages meet their desire tostay in their homes. Many are cash or income poor, but have a housewith equity."