Agency.com Designs New Website ForAmerican Airlines FCU

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FORT WORTH, Texas - (02/01/06) -- American Airlines FCU said it hashad its website redesigned by Agency.com, a New York-basedinteractive agency. As part of the process, Agency.com createdmember personas to translate varying wants and needs into anoptimal online experience. The in-depth analysis helped the companyestablish an empathetic point of view of the credit union's 204,000members, which drove the site's design and architecture.

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