MADISON, Wis. -
* "We have the No. 1 pension and 401(k) product for employee groups under 30, but right now you can't buy it if you have no credit union affiliation. What if we sold it to small businesses in your area that are members of your credit union so they see that as a benefit of their membership? Or what if we sold it in the open market and use it as a way of introducing credit unions to them?"
Several large CUs are also piloting a program by which CUNA Mutual markets products to members who joined as the result of indirect auto loans. The goal: convert "one-trick ponies" into multiple-relationship members.
