FORT WORTH, Texas – American Airlines FCU said it signed with ForeSee Results to measure member satisfaction with its website, aacreditunion.org.
The company will measure which parts of the website work best, and attempt to determine which elements drive repeat visits, retention and loan applications.
ForeSee has measured online customer satisfaction for Citi, Freddie Mac, Nationwide Insurance, Mass Mutual and TIAA-CREF.
The company is based in Ann Arbor, Mich.
Gas prices are rising as a large swath of consumers are already under pressure, which could eventually affect demand for credit.
The share of American households considered "financially vulnerable" rose to 17%, the highest level since at least 2018, according to the nonprofit Financial Health Network.
The bank was determined, by multiple industry rankings and experts, to be the best mobile banking provider in the U.S.. Bank of America took second place.
Succession planning experts say that the possible next generation of RIA owners need clear communication, tangible career paths and thoughtful compensation plans. But that is often easier said than done.
The move came 12 days after Canada's bank regulator said tokenized deposits are not legally distinct from ordinary deposits.
Bank of America, Capital One and other large banks have teamed up to publish a set of principles for agentic commerce. But the call for a set of standards from banks comes as other fintechs and payment companies are already forging ahead with the technology.
