- Key insights: A group of six banks, including ASB Bank, Bank of America, Capital One, Commonwealth Bank of Australia, ING Group and NatWest have teamed up to publish a set of principles for the development of agentic commerce.
- What's at stake: The paper — which highlights five key principles for the development of agentic AI, including transparency, safety, privacy and data, choice, and interoperability — comes as hyper-scalers call for a slowdown in AI development and payments companies and fintechs are already putting agentic features into live products.
- Expert quote: "The market is racing faster than a white paper can chase: banks risk losing customers not only to AI, but to competitors and [large language models] using AI to control discovery, payment selection and account opening." — Richard Crone, CEO, Crone Consulting.
Six banks on Tuesday published a paper outlining a set of principles for the development of agentic commerce. But the call for a shared framework comes as payment companies and fintechs are forging ahead with the technology — and setting standards of their own.
ASB Bank,
"As agentic commerce continues to evolve, establishing trust and confidence across the ecosystem will be critical to its long-term success," said Mark Monaco,
The paper is intended to build on a wider conversation, according to the banks, who are inviting "other banks and institutions across the payments ecosystem to engage with the principles, share different perspectives and work together on developing a blueprint for applying the principles in practice."
The group says its next step will be to release another paper about how the principles can be implemented.
"We read the publication as issuers asserting a governance voice separate from the network and platform-led protocol track, rather than an actionable change to the competitive landscape," Keybanc analysts said in a research note on Wednesday. "The principles are voluntary and non-binding, contain no fee, interchange, or routing content, and carry no implementation timetable."
But payments and technologies companies have been developing frameworks for agentic commerce for
"The market is racing faster than a white paper can chase: banks risk losing customers not only to AI, but to competitors and [large language models] using AI to control discovery, payment selection and account opening," said Richard Crone, CEO of Crone Consulting.
"The fact of the matter is, [the banks] are doing this because the payment networks — Visa and Mastercard — are not representing their interests," Crone told American Banker.
Agentic commerce is creating a
Companies that issue those tokens, such as Visa, Mastercard or Stripe, make money when they are issued, and can also bolt on other value added services to those payment tokens.
"One-time payment credentials position Visa, Mastercard, PayPal & Stripe to add new AI-initiated personalized data and value-triggered services based on intent and attribution, but issuing the underlying account does not automatically give banks a share of those revenues," Crone said.
Meta — which hasn't traditionally had a foothold in the payments industry — has also said they intend to monetize payments on its
Banks have largely
"Banks' response should be Bring Your Own AI using a secure verification gateway that authenticates customers and agents, enforces consent and spending limits and preserves the bank's account and digital banking app as the system of record," Crone said.
That will give "banks a basis to negotiate data rights, attribution compensation and revenue sharing," he said.











