American Airlines Signs Direct Marketing Pact

FORT WORTH, Texas – American Airlines FCU said yesterday it has signed with Direct Marketing Network of Houston to manage its direct marketing. The company will design a strategy for direct marketing of products and services and execute the strategy. DMN, one of the largest direct marketers in the Southwest, designs comprehensive campaigns that encompass the Internet, email, direct mail, search engine optimization, print advertising, multi-cultural marketing, brand management and corporate communications. American Airlines FCU is one of the biggest credit unions in the country, with $4.2 billion in assets and 210,000 members.

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