America's First FCU Launches BroadRe-Marketing Campaign

BIRMINGHAM, Ala. - (09/07/05) -- America's First FCU, which recentlyreceived a broad new community charter from NCUA, has initiated acomprehensive ad campaign to broadcast its membership availabilityto almost one million residents in surrounding community. Themulti-pronged campaign, which will include television, radio andprint ads, began last week with a series of billboard ads in andaround Birmingham. The $675 million credit union has also launcheda new promotion in conjunction with its re-branding that will allowdebit card users to earn points that can be exchanged for servicesor merchandise. The new charter encompasses about 1.2 millionresidents in seven counties surrounding the city. America's FirstFCU was chartered in 1936 as the Iron and Steel Workers' CU toserve employees of U.S. Steel in Birmingham and has grown to servemore than 1,300 select groups in the region.