Anheuser-Busch Employees' CU Deploys NCRs APTRA eMarketing
ST. LOUIS – Anheuser-Busch Employees' CU has implemented NCR’s APTRA eMarketing cross-channel marketing software, delivering personalized marketing to members online and in e-mail.
NCR APTRA eMarketing is hosted and delivered through the NCR eCommerce Solutions Secure Data Center. The company said this ensures high levels of security and application availability and can help realize significant cost savings by reducing the need for IT administration and infrastructure investments.
To make deployment fast and simple, NCR said it is providing Anheuser-Busch Employees' CU with eMarketing services as a hosted, software-as-a-service (SaaS) solution, which allows credit unions to pay for only what they need now and the ability to add channels and more capabilities and bandwidth when required.