Another Deere CU Ends Hunt For NewName

MOLINE, Ill. - (12/23/05) -- Deere Harvester CU has agreed toshed the corporate moniker it has shared for 70 years, acceding toa request from Deere & Co. The $270 million credit union, to beknown starting Jan. 1 as DHCU, becoming the third of four creditunions tied to the well-known farm equipment manufacturer to changenames so as not to imply any direct corporate sponsorship.Waterloo, Iowa-based Deere Community CU has become Veridian CU;Deere Community FCU will become Community 1st FCU. The only one ofthe Deere credit unions allowed to retain the name is Deere &Co. CU, now Deere Employees CU, because it exclusively serves Deereemployees, retirees and past employees.

Processing Content

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER
Load More