BIRMINGHAM, Ala. - Among the nation’s largest credit unions–assets of at least $1 billion–Mountain American Credit Union in West Jordan, Utah holds the most powerful brand, followed by Arrowhead Credit Union in San Bernardino, Calif. and JSC Credit Union in Houston.
Top ranging small credit unions–assets less than $1 billion–include ASI Federal Credit Union in Haraham, La., Trona Valley Community Credit Union in Green River, Wyo. and First Community Credit Union of Houston, Texas.
Bancography announced these findings in the release of its 2008 Bancography Brand Value Index, a comprehensive ranking of all U.S. bank and CU brands. In calculating brand value, Bancography researches the institution’s reputation, service quality, image and market awareness. The brand value index identifies institutions that produce financial results beyond what their capital base, market conditions, and competitive environments would predict.
For more info: www.bancography.com.(c) 2008 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved.http://www.cujournal.com http://www.sourcemedia.com
