Gender Differences Often Overlooked In Marketing
ORLANDO-The differences between men and women go beyond just Mars and Venus, according to Kevin Blair, president of Newground. In remarks before The Credit Union Journal's SEG & Business Development Conference, Blair outlined a number of differences between men and women that must be factored into decisions about marketing and retailing. Among them:
* Women say about 7,000 to 10,000 words per day; men only say about 2,000 to 5,000 words per day.
* Women seek advice; men prefer to research for themselves.
* Women don't like debt; men like credit.
* Women want details; men are focused on the big picture.
* Women are "perfect" solution shoppers, men are "good" solution buyers.
* Women are relationship driven; men are product and fact driven.
* Women are great at networking; men keep to themselves.
Trip To The Moonjar
During Kevin Blair's remarks, he referenced a child savings program that has been adopted by some CUs called Moonjar that was the subject of much discussion. For more info, visit www.moonjar.com.