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Gender Differences Often Overlooked In Marketing

ORLANDO-The differences between men and women go beyond just Mars and Venus, according to Kevin Blair, president of Newground. In remarks before The Credit Union Journal's SEG & Business Development Conference, Blair outlined a number of differences between men and women that must be factored into decisions about marketing and retailing. Among them:

* Women say about 7,000 to 10,000 words per day; men only say about 2,000 to 5,000 words per day.

* Women seek advice; men prefer to research for themselves.

* Women don't like debt; men like credit.

* Women want details; men are focused on the big picture.

* Women are "perfect" solution shoppers, men are "good" solution buyers.

* Women are relationship driven; men are product and fact driven.

* Women are great at networking; men keep to themselves.

Trip To The Moonjar

During Kevin Blair's remarks, he referenced a child savings program that has been adopted by some CUs called Moonjar that was the subject of much discussion. For more info, visit www.moonjar.com.

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