Bonus Cash Used To Highlight GFCU's New ATM, FOM

June 07, 2004, 1:00 a.m. EDT 1 Min Read

Seeking to raise awareness of a new ATM location and its new community charter, Georgia Federal Credit Union mixed in some $50 bills with $20 bills inside the new ATM. It then tied the promotion to the Twilight Criterium Bike Race with newspaper ads, posters and flyers headlined, "Race to the GFCU ATM and win free cash." The event draws 30,000 attendees. The $360-million Georgia Federal's new charter is open to anyone who lives, works, worships, volunteers, or attends school in Clarke County. Its new branch is the first in the county.

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