BRISTOL, Penn. – Internet surfers were urged to "Buck the trend" in a free commercial aired yesterday by Bucks First FCU, winner of an "I Love Local Commercials" series to promote local businesses.
"Bucks First FCU is that typical credit union that goes above and beyond in customer service. You might say they ‘buck’ the trend of impersonal banks that do not appreciate your business," said Rhett McLeaughlin, president of Rhett & Link, the local business that sponsored the contest.
Rhett & Link is a North Carolina-based company that calls itself “internetainers that provide video production.”
The Bucks First commercial paid homage to classic scripted local commercials, complete with an ensemble employee cast and a mascot (a buck, of course).
The commercial is posted on
