California And Nevada CUs Approve BroadAd Campaign

LAS VEGAS - (11/18/04) -- Members of the California and Nevadacredit union leagues overwhelmingly approved a $6 millionadvertising and marketing campaign Wednesday, the most ambitiouspublic advocacy campaign ever planned by credit unions. Theprogram, set to launch in January, includes comprehensive radio adsthrough the two states, as well as print ads in selected markets,and targeted activities aimed at building support for credit unionsamong the public and policy makers in both states. The campaignwill focus on the differences between credit unions and banks, thedirect benefits provide their members and their communities, andthe indirect benefits credit unions provide to the financialmarketplace and how those benefits would disappear if banks weresuccessful in their efforts to get credit unions taxed.