California CUs Renew AdCampaign
ANAHEIM, Calif. - (10/28/05) -- The California CU Leagueoverwhelmingly voted to renew a broad multi-million dollar publicadvocacy campaign that has been running for much of the past yearon radio stations and newspapers in 28 markets in California andNevada. The vote was approved both the California and Nevada creditunion leagues at their annual meetings here this week with morethan 90% of the membership. Approximately $6 million, raisedthrough a special assessment, has been spent during 2005 on thecampaign. A slightly smaller amount will be spent in 2006 followingthe vote, and another special assessment will be charged affiliatedcredit unions.