California League Forms New Latino Network

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The California CU League has created a new Latino Network. The professional network is aimed at allowing credit union leaders to share information and best practices on meeting the needs of the state's growing Hispanic population, the league said.

"For credit unions serving Hispanic communities, the Latino Network will help provide credit unions with a forum to discuss and discover resources that can provide assistance with issues such as cultural and translation barriers, and operation and lending concerns," said Carol Payne, League director of publications and communications. "Through the network, credit union leaders will also be better able to talk to one another to obtain or share information on effective marketing strategies and best practices, as well as gain opportunities to network on other topics related to serving the Latino community."

According to the U.S. Census Bureau, people of Hispanic origin which includes people of various racial groups comprise about one-third of California's population, and will make up 43% of the population in 2025. The Census Bureau expects the state's population of Hispanic origin is expected to surpass the state's white, non-Hispanic population sometime in the next 12 years.

The league said that as with its other professional networks, network members will be able to communicate with each other via an e-mail discussion group. Participants will be able to post questions, seek advice, and expand their knowledge and information without leaving the office. The league said it also plans to offer network members a variety of educational sessions.

Other professional networks administered by the league include the Branch Manager Network, Business Development Network, Call Center Network, Chief Financial Officers Network, Credit Union Lending Network, Credit Union Security Network, and the Credit Union Volunteer Network.

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