RANCHO CUCAMONGA, Calif. — CO-OP Financial Services is expanding its popular THINK initiative, adding a series of four free regional one-day events to go along with its annual conference.
The regional "Think It Out" events will include elements of the THINK conference, including speakers from outside the industry.
The first event on Aug. 20, in Ontario, Calif., highlights Randi Zuckerberg, former director of market development and spokeswoman for Facebook, and currently CEO of Zuckerberg Media.
"Our Think It Out events will focus on enhancing the member experience to attract new members, build loyalty and add revenue," said Stan Hollen, CO-OP president and CEO. "We will look at key trends and opportunities for credit union growth. Like our THINK conference, we will do so with a difference — by finding 'insight from the outside' with the help of fantastic featured speakers."
Zuckerberg spoke at the THINK 14 Conference in May in New Orleans. This time she will again address her own experience of business innovation at Facebook and discuss applying that experience to issues within the credit union community.
CO-OP subject matter experts will also talk about how to attract younger members and address financial technology advances — including mobile, EMV, branch transformation and member service. Tim Kolk of TRK Advisors will also cover credit.
The THINK It Out agenda will remain consistent through following meeting dates, with a different featured speaker planned for each event. Events are also scheduled for Sept. 23 in Livonia, Mich., Oct. 8 in Washington, and Nov. 5 in Pleasanton, Calif.
THINK It Out is free to credit union employees, who can get more information and register at:
