CO-OP Launches RewardsProgram

June 14, 2006, 1:00 a.m. EDT 1 Min Read

ONTARIO, Calif. - (06/14/06) CO-OP Financial Servicesannounced Tuesday it is launching a debit rewards program withRewardsNow. Branded as CO-OP Member Rewards,' the new debitoffering will be available to member credit unions during the thirdquarter of 2006. Credit union cardholders using CO-OP MemberRewards will accumulate points for every dollar spent on theirdebit card. Members can then track and redeem those points througha customized Web site catering to CO-OP cardholders. A variety ofredemption options will be offered, including travel, merchandise,downloadable music and audio books, charitable donations and giftcards to leading retailers and restaurants. Participating creditunions will have 24-hour call center support and a full set ofcardholder marketing materials, including quarterly printedstatements, email statements, welcome kits and rewardscatalogs.

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