MERIDEN, Conn. — The Credit Union League of Connecticut (CULCT) has unveiled a new "consumer-focused" brand to increase CU awareness through a new website:
With the tagline "there's one for you," CULCT noted, credit unions in the state want to let Connecticut residents know that no matter what their situation, banking preference or where they live or work, there is a Connecticut credit union for them.
The organization explained that a committee of credit union leaders worked together to "identify a message to clarify" what credit unions are and the impact credit unions have on the members they serve. It added that to "help communicate this message," there is a "heavy focus" on storytelling and social media outreach.
Such stories include testimonials from "Mark and Jessica," members of Sikorsky Credit Union, a $712 million institution based in Stratford, who are working with their credit union to pay off their mortgage as quickly as possible.
Another story features "Michelle," a member of Achieve Financial Credit Union, a $122 million institution based in Berlin, who was "sick of paying" a monthly checking account fee to a large bank.
The website also allows users to find a credit union, see credit union facts, and to learn more about how credit unions are helping the community. One such fact revealed that credit union members collectively saved more than $51 million in 2014 in comparison to the typical Connecticut bank customer.
"When someone is ready to make the next financial decision in their life it is important they are aware of all the options available to them," said Jill Nowacki, president and CEO of CULCT. "In the cooperative spirit of working together, credit unions in Connecticut have created a great resource."
