ALEXANDRIA, Va. – NCUA will roll out a national TV campaign today using well-known financial columnist Jane Bryant Quinn to promote the safety and soundness of deposit insurance under the National CU Share Insurance Fund.
The roll-out begins today with a 10-week video campaign featuring Quinn in a 30-second television advertisement. The commercial, which touts the safety and security of federally insured credit union funds, is being aired on CBS TV stations in the major media markets of New York, Chicago, Los Angeles, Sacramento, San Diego, San Francisco, Tampa, and Washington, D.C.
The NCUA-Quinn commercial is slated to air during this weekend’s NCAA men’s basketball tournament, beginning Thursday, March 26. It can also be seen weekly, beginning March 29, during the award-winning Sunday Morning with Charles Osgood or Face the Nation broadcasts. From April 30 through May 29, the NCUA-Quinn commercial will appear on the CBS early morning news between 5 a.m. and 9 a.m. Monday through Friday.
Quinn will spread the word that member accounts in federally insured credit unions are safe and secure during a five-month video, print ad and electronic campaign, television, Internet, and transit buses will spread the word that member accounts in federally insured credit unions are safe and secure.
Credit unions are encouraged to download the Jane Bryant Quinn commercial, which will be available shortly in HD video, from NCUA’s website www.ncua.gov/ShareInsurance/Index.htm -- to post on their website and broadcast in the lobby.
http://www.ncua.gov/ShareInsurance/Index.htm
