DES MOINES, Iowa — Coopera and CUNA are partnering to help CUs reach out to the Hispanic community.
The two organizations are introducing the Warren Morrow Hispanic Growth Fund. Established through the National Credit Union Foundation, the fund helps credit unions with less than $500 million in assets start or enhance an Hispanic growth program. The effort honors the late Warren Morrow, credit union advocate and Coopera founder.
"Warren was a visionary in the credit union industry who saw immense potential for growth for those cooperatives that focused strategically on serving the largest, fastest-growing and youngest community in the United States," said Coopera CEO Miriam De Dios. "To carry on his legacy, this fund supports what Warren believed deeply — that credit unions were the avenue to providing dignified financial services to Hispanics."
Donations to the fund can be made by visiting
The U.S. Hispanic market, with more than $1 trillion in buying power, represents a large growth opportunity for credit unions. Hispanics are the fastest-growing, youngest and most underserved market in the U.S., said De Dios in a previous report. "One in six U.S. residents is Hispanic, and by 2050, it will be one in three. The median age of U.S Hispanics is 27."
