CorePlus Federal Credit Union in Norwich, Ct., has rolled out new branding as it starts a major renovation of its company headquarters.
The $196 million-asset credit union released a new logo. The credit union also will use a new slogan: "Smart Banking. Community Trusted."
"With these changes, CorePlus is demonstrating that we are a different type of credit union — one that is tailor-made to meet our Members' needs, with increased technology, greater Member service efficiency, and reduced overhead costs," the credit union said in a Jan. 11 news release.
Over the next few weeks, CorePlus will integrate the new branding into its branches, products and services. The company's renovated headquarters will also see CorePlus rework its use of the space for added comfort and productivity.
CorePlus operates nine branches across Eastern Connecticut and serves 22,000 members.
