'Creative Operations Officer' Goes Into Coaching
Recently, Kathy Elliott saw an advertisement in a newspaper employment section seeking
Within moments she fired off a quick e-mail to the contact person that read: "You don't need this. You need me."
In her new position as managing partner of TAG, a consulting firm based in Virginia that specializes in strategic
"He called me and said come on in," she said, noting that after watching her interact with his staff, "He hired me to
And so begins her new journey.
After 18 years with BestSource Credit Union in Pontiac, Mich., Elliott has left her job as creative operations officer
Those who know the work of this 44-time marketing award winner, creator of Reach for More, a national marketing
"My door opener is going to be in the credit union industry," she said. "This is where my work is known."
But, she added that as a part timer for TAG for the past couple of years, she has already had some exposure to other
Healthy Bottom Line
"Really, I just want to help industries that want a healthy bottom line," she said. "I want to work with some
Excited about the opportunities ahead, Elliott admits that is hasn't been easy leaving BestSource. "I can't say that
It was at BestSource that Elliott moved from marketing retail specialist to chief operating officer (a title she changed
"My whole background was in marketing," she said. "I was trying to make the CU more of a sales and service
Her theories led to her creation (with TAG) of a review system for credit unions that, Elliott said, helps them "put the
There's no reason CU leaders shouldn't feel the same and expect the same from their own employees, she said.