The Augusta Chronicle provided a profile of Ed Templeton, CEO of SRP FCU. The piece included interviews with the management team and board, also featuring Templeton’s leadership philosophy called “Ed’s Rule of Windows,” which states that the final decision goes to the person with the most windows (at SRP, that would be Templeton). The article concluded by noting that for Templeton’s 50th birthday the staff chipped in to erect a billboard that showed his picture and read, “Hi, I’m Ed, and I’m 50.”
In a piece on financial institutions, their names and brands, the Worcester Business Journal featured the firm BrandEquity and observations about institutions’ names, including that credit unions have even bigger challenges in branding than banks. The piece quoted BrandEquity CEO Ted Salame observing that people don’t really know what a credit union is and what it does. The article featured HarborOne CU, I-C FCU, AllCom Credit Union, and Digital FCU.(c) 2008 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved.http://www.cujournal.com http://www.sourcemedia.com
