CU Gets 2 Minutes On TV Each Week
Despite all the razzing from staff, Betty Feierstein is not Hollywood-bound.
The VP of mortgages at Landmark Credit Union said that her new role as television spokesperson for the CU's loan
Feierstein is featured in a two-minute segment called "Your First Home,'' a 30-minute infomercial that airs on the
Pat Ransom, VP of Marketing, said her CU invested "just under $15,000 for exclusive rights to the financial
Even with its risks as a new and unproven program, Ransom said the cost was reasonable and worth it "to prevent
The program that debuted in March is all sponsor driven and targeted toward first-time homebuyers.
Ransom said two hosts filmed three separate segments on location-in Freierstein's case, in her office-that will rotate
"In each two-minute segment, Betty talks about a different topic,'' Ransom said. For example, her first discussions
Responses to the program will be tracked via a special phone number linked to a CU loan officer, Ransom said,
However, she added, Landmark, a community-chartered CU with $715 million in assets, is confident in its loan
In addition to its home loans with no closing costs for existing homes, the CU is offering a show special only loan
"Because other sponsors feature new construction, we created a 3.9% loan for the first year of construction with no