CU Pulls Out All The Stops To Promote Its Blockbuster Savings Options

HOLLYWOOD, Calif. - Taking full advantage of its field of membership, First Entertainment Credit Union sent out a series of promotional mailings that parody movie posters to sell savings options. First Entertainment, which as the name implies serves much of California's entertainment industry, is sending one card to members every two weeks to remind members of its offerings and also build top-of-mind awareness. It has created five cards in all. (c) 2007 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com

Processing Content

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER
Load More