ST. PAUL, Minn. - Radio advertising has begun running across two states this week as part of separate campaigns with similar messages: credit unions are safe and deposits are insured. The Minnesota Credit Union Network is backing a two-week schedule on major stations, and offering to state credit unions to be customized and aired in their respective markets.
In addition to the advertising, the McCUN said it has been in touch with 120 newspapers and TV outlets in the state with a message reminding that credit union deposits are federally insured, as the issue of bank deposits has been receiving heavy coverage. In Pennsylvania, the Pennsylvania Credit Union Association said it also approved an "emergency ad campaign" with three messages: credit unions are safe and sound; NCUA share insurance coverage is backed by the full faith of the U.S. government, and that non-credit union members can visit iBelong.org to find a credit union they can join. The Minnesota Credit Union Association is sponsoring this radio spot in markets across the state.
The script for the spot is below:
Woman: Let me draw you a picture of this current financial crisis.
SFX: Sound of marker on dry-erase board.
Woman: In the middle of the picture there's you...
SFX: Clear ringing
Woman...Behind you are all the floundering companies, billion-dollar bailouts and reckless behaviors that have put us in this financial mess.
SFX: Murmuring crowd.
Woman: In front of you are Minnesota credit unions...
SFX: Harp being strummed
Woman: Hear the difference? Minnesota credit unions are healthy and strong. Plus, credit unions exist to serve their members, not profit from them, so they haven't taken dumb risks to make a quick buck.
SFX: Murmuring crowd.
Woman: And since every credit union in Minnesota is federally insured, you know your money is safe.
SFX: Harp being strummed.
Woman: So you have a decision to make. Will you go backward?
SFX: Murmuring crowd
Woman: Or will you go forward?
SFX: Harp being strummed.
Woman: Minnesota credit unions. Check out MnCUN.org to find a credit union you are eligible to join. Minnesota credit unions: Safe, sound and secure.
Chorus: Minnesota credit unions, working for people, not for profit. (c) 2008 Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com/ http://www.sourcemedia.com/
