The Credit Union Executives Society (CUES) said it is launching a branding effort that divides the association's offerings into "families." Those "families" include: conferences, executive education, products, strategic services and membership.
CUES said those families will feature logo derivations of the corporate brand and are differentiated through primary color and font to help users navigate through the various CUES offerings: conferences (orange), executive education (red), products, including CUES Online University (yellow), strategic services (blue), sales and membership information (green), including CUES' members-only sections of its website at www.cues.org.
Separately, CUES reported that in conjunction with the Scottsdale, Ariz.-based Cornerstone Advisors, Inc., which provides services strategy and technology consulting, access to the CUES Tech Port will become a new benefit of CUES membership beginning January 2003. Previously, it had been available on a subscription basis. For info: www.cues.org