WASHINGTON – CUNA Strategic Services announced yesterday it has signed with IBT Services to tailor and market credit union services to underserved Latino communities, the fastest growing segment of the financial services market. IBT, one of the leading builder of bank and credit union branches, has been developing a comprehensive program for targeting those communities through a joint venture with El Banco Financial Corp. The program eyed by CSS would focus on promoting financial literacy, providing culturally sensitive branches, and offering traditionally banking products at fair prices. CSS is jointly owned by CUNA and its state league affiliates.
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