CUNA Mutual Group has formed a partnership with the National Credit Union Foundation to develop marketing strategies for credit unions to connect with members of Generation Z.
Generation Z is defined as U.S. residents between the ages of 5 and 19 years old. The generation is believed to have about 60 million members.
The generation is thought to be out of touch with the realities of paying for college, CUNA Mutual Group said in a news release. As a result, CUNA Mutual Group and the NCUF plan a national tour of 20 experiential learning fairs to teach generational members about financial literacy and money management skills.
"Teens will learn vital financial skills as they prepare for college and for life beyond it," Robert Trunzo, chief executive of CUNA Mutual Group, said in the release. "At the same time, credit unions will benefit by making important new connections with young people."
CUNA Mutual Group will also donate $10,000 to the NCUF to fund the events, which are expected to train between 2,000 and 5,000 teens.
